The School of Media Art and Design (SOMAD) is a key academic leader and a ‘centre of excellence’ for the arts and creative practices in the region and beyond.
We focus upon ensuring that the students’ learning experience is contemporary and exciting, as well as challenging.
Our teaching philosophy is simple. Students learn through discovery, experimentation and hands-on making. We embrace the digital, and explore the value of the physical, in all the areas of a project development. Students are encouraged to identify design problems in real life and develop their own solutions through exploring all kinds of media that can be used to directly engage the community.